We have long had an interest in pretending that fashion is something
more dignified and substantial than it really is. The new status of fashion
became obvious some years back, at the time it changed its name to “style” or “trend”.
There came to be widespread recognition that fashions of any kind were not
merely esoteric and self-contained trinkets but a part of life […] fashion grew
until it came close to being equated with intelligence. In the amount of
respect we accord various intellectual attributes, a nose for trend now rivals
the power to analyze the present and has surpassed the ability to store the
past memory (The Fashionable Mind 1981: 147).
Prescient words that pre-dated the development of professions such as cool hunting, streetstyle photography (as we know it today) and stylists for everything from your wardrobe to your home to your lifestyle.

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